Covered Up: Fashion & Function

How do you bridge cultural divides in the 21st century? Not through
diplomacy and trade relations, as many of us may think. It is through
fashion. It was business as usual for all conservatively-clad women
dressed in the traditional “abaya”; basic, black, and well, boring …
that is, up until two good friends put their creative minds together
to bring color, style, and individuality to a garment that is known as
dreary and uninspiring. Rouge Couture was born, and now, sky really
is the limit.

Best friends Sara Al Madani, of the United Arab Emirates, and Apple
Wang, of China, got together to formulate a fresh and unique balance
between modesty and fashion. Out of their ideas comes a fusion of the
Arabian and Chinese cultures and a line of classy, custom-made abayat
for the modern Middle Eastern woman. Traditionally, the runway—from
New York to London to Tokyo—has been decorated with often revealing
and over-the-top creations of the new and established designers that
populate the pages of Vogue and Glamour. There was once no room for
fun and ornate clothing for the women that chose to cover up. High
fashion, historically, had comprised a desire for shock value and
flaunting a figure. With Rouge Couture, that is no more.

What Sara and Apple accomplished with their brand is present a direct
challenge to that standard in society. They threw that phenomenon in
the face of the fashion world, and offered an answer to the vast
number of women yearning to add a little (or a lot) of flair to their
monotonous wardrobes. They can now treat themselves—to color, to
timeless sophistication and style, and to the unique designs these two
eager businesswomen aimed to bring to an ever-ready client base and
audience. Rouge Couture is fashion, luxury, and thoughtful elegance
that while achieves to cover and conceal today’s woman, drapes her
figure tastefully without sacrificing personal style.

The women of Rouge Couture have spearheaded a new trend that is bound
to change the face of fashion on a global scale. They ignored the
expected, they took a chance, and they decided to revolutionize a once
predictable, forgettable piece of clothing—the abaya. Today, Rouge
Couture’s boutique is now a haven for the everyday woman to have her
shot at a pleasurable, private, and one-of-a-kind shopping experience.
Clients may schedule a free consultation in the comfort of their own
homes. Rouge also offers gift certificates and bridal packages and
even furnishes its customers the opportunity to style and create their
own abaya or jalabiya named after them.

What has come to fruition is an innovative line that accommodates the
mentality of this generation’s abaya-wearing women that lost
themselves in a sea of black cloth and are no longer interested in
complete conformity. Al Madani and Yang pulled through and created a
brand that deeply considers both the constantly evolving styles and
trends of the fashion world, but still maintains the needs of women
that adhere to customs. Rouge Couture, truly, is a marriage of fun
and function that is sure to please. To see it yourself, please visit
www.rouge-couture.com.

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